Boltbus
The assignment was to make a radio ad selling BoltBus, which can take you from NYC to DC for just $15, to college students. What I turned in was a little more tame, but I revisited it and decided to have a little fun. I’m super gay. I can joke about these things.
Thanks for letting me spend Thanksgiving break with your family.
No problem, you’re always welcome at our place.
CAR PULLS UP. CAR HORN.
There she is, just to let you know, she can be a little…eccentric.
I’m sure she’s fine.
CAR DOOR OPENS AND CLOSES
There’s my college-man! Oow, you look so healthy! And you must be John, Tommy’s boyfriend?
Oh, no. We’re just friends. We’re not…I mean I’m not…Are you? Not that it matters.
For the millionth time: I am sorry to disappoint you, Mother, but I am not gay and I am not looking for a boyfriend.
Well if you change your mind, my roommate said he thinks you’re cute. I can send you his number.
I love you already, John! Is your roommate more of a top or a bottom?
TOMMY PULLS ON LOCKED CAR DOOR.
'Cus I bet dollars to donuts our adorable Tommy here is a silly little bottom.
MOM!
I’m sorry, sweetie. That’s demeaning. I’m sure you’d be nothing less than a big, strong power bottom.
TOMMY FRANTICALLY PULLS ON LOCKED CAR DOOR
In a car, there’s no escape. Ride with BoltBus and we’ll get you home for just $15. Plus, free Wi-Fi, individual power outlets, and none of your family members.
Just asked and he said he’s a dom top.
Fine. Give me his number.
Excedrin
The assignment was to highlight a key differentiator of Excedrin. I chose the fact that it contains caffeine to mitigate the post-migraine fog and drew a comparison to thunderstorms.
Excedrin: Thunderstorms
LIGHTNING, THUNDER, AND RAIN. TREES RUSTLING
Thunderstorms don’t end once the skies clear. They leave a trail of debris and chaos in their wake. Like thunderstorms, severe headaches and migraines don’t end once the pain stops. Their aftermath can leave you feeling groggy and not like yourself. Excedrin is the only OTC pain reliever with caffeine to help you recover from the after effects of severe headaches and migraines.
LIGHTNING AND THUNDER STOPS. BIRDS CHIRPING
Excedrin brings relief in as little as 15 minutes and keeps you you all day long. Reach for an Excedrin at the first sign of pain for fast relief and recovery. Excedrin. Recovery is on the way.
Iron Mountain Refrigeration
This short-lived client was mainly PPC (specifically Google Search Ads) and SEO. They only signed on for a handful of creative services, but they desperately needed a creative overhaul. I came up with and fully designed this LinkedIn carousel concept in Photoshop to target bakery owners, who tend to be more creative.
At the time, I just wanted to do something different than the depressing “🚀 Elevate Your Refrigeration Game and Force Multiply Your ROI Across Synergistic Workflows For Optimum Stakeholder Value 🚀” which was gaining popularity at the time.
Below is what they were doing before. I didn’t cut it off, it just ends there.
Sam & Clem
Sam and Clem is my Grandma’s children’s book. It was sitting in a PDF, and I turned it into a fully interactive e-book for Mother’s Day. She has more stories. I plan to turn the rest into e-books and create a website to host them and maybe an app as well.
You can test it out.
